Model Citizen is a Minnesota based non-profit that operates as both a teaching kitchen that utilizes farm-grown plants to educate students in culinary skills, food waste and management, as well as a multifunctional agricultural education center that provides a hands-on curriculum, exposing students to the life cycle of food and small farm animals.
Hand-drawn elements and custom typography heavily influenced the branded assets I produced that are currently being utilized within the restaurant, website and merchandise.
To all the coffee lovers out there, Birch's Bold Brew was created to bring you a delicious product rich in flavor, cold and refreshing and is perfect for a quick pick-me-up. Made with high quality, organic, and fair trade ingredients, Birch's Bold Brew does not need to mess around with preservatives. Cold brewed coffee is a process that celebrates the delicate flavor notes of the coffee bean by eliminating boiling water and extending the brew time to twelve hours. The result: low acidity, slightly sweet, and heavenly smooth.
Birch’s Bold Brew was created after seeing a missing element in the coffee-to-go market. All branded aspects, including hand-lettering, package production, copy, product photography, and marketing strategies were executed by Alida Louise.
We all have nostalgic memories of the aroma of fresh baked sweets. Margot's Sweet Honey Macarons celebrates the tradition of family recipes and simpler times. These decadent and delicate creations would be sold at your local farmers market or your trusted neighborhood grocery store. The perfect gift or the perfect way to treat yourself. Take a bite out of nostalgia.
All branded aspects, including hand-lettered logo, package production, pattern design, copy, product photography, custom built and screenprinted POS, were created by Alida Louise.
Alida Louise specializes in custom illustrated and hand-lettered logos and invitations. Her handmade aesthetic shines, while still being able to meet the expectations of the client and adapt to their style goals.
Alida Louise’s commercial graphic design ranges from agency produced marketing graphics, album art, publication cover art, infographic design, and independent film posters.
Original pattern designs are created using a plethora of hand-drawn elements using ink, gouache, and watercolor, which are then manipulated in Adobe Illustrator. Alida Louise gravitates towards patterns that are whimsical, geometric, and earthy. She has been commissioned to make patterns for wallpaper, clothing, stationary, and textiles.
Author Salman Rushdie vividly depicts India's transition from British Colonialism to independence and the partition of British India. His unique style of combining historical literature and magical realism, creates a novel full of imaginative imagery. The novel centers upon the stories of the 1,001 children that were born at midnight the day India gained its independence.
With a typographic focus, two themes were created to illustrate both the historical and magical realism aspects of the novel. The first design celebrates the novel's important symbols and motifs with a child-esqe charm. Whereas, the second design illuminates the importance of the nation's diversity by using geometric elements to create the shape of the country.
Alida Louise’s love for geometric and organic forms, bold line-work, symmetry, collage, mixed-media are vividly expressed in these original visual explorations.
Inspired by the organic forms of Art Nouveau and the rustic charm of antique wood type, Westalgia celebrates its bold yet delicate, clean yet intricate, blend of old and new.
Designed to function as a title or headline typeface, Westalgia uses playful elements of asymmetry and ornate details to create a level of emphasis to your design.
Alida Louis’e fine art background is evident in her illustrations. She is able to accomplish both realism and abstract works that speak to her love for bold imagery, color relationships, and complex textures.
The Minnesota Association of Government Communicators (MAGC) is a peer organization of communications professionals who are dedicated to improving public-sector communications.
Each year, the organization puts on thought-provoking events such as an annual conference and lunch-time workshops. Members share their best work through an annual awards contest and celebrate accomplishments, while collecting ideas, at an awards banquet.
MAGC was in need of a new brand identity and a website redesign. An original logo was created inspired by their mission statement. A full website was then designed to cater to the organizations primary needs and to create an online community for its members to connect and share ideas.
Being a college student is quite the challenge, so the last thing a college student needs to is to worry about their healthcare coverage. Students at the University of Minnesota can receive coverage through an on-campus health facility called Boynton Health Services. Navigating their website can be tricky so the app MyHealth was created to help students learn about their healthcare coverage, keep track of their medical history, educate themselves on specific costs of care, and much more.
Americans have immense brand loyalty, often purchasing products simply because they have a nostalgic memory of the brand from childhood. Processed is a meta examination, which uses manipulated foods that are symbolic to Americana to create logos that are highly recognizable in American culture.
My father has exponentially affected who I am as a visual thinker, designer and artist. He has acted as a mentor, collaborator, and motivator throughout my life. His wisdom has been highly influential in developing my methodologies as a creator.
I strongly believe we are the places we have been. When he was 18, he left to fight in the Vietnam War. Still a boy, he embarked on a journey that would force him to become a man. He began writing and drawing in a small journal just days before leaving the U.S. Navy. Upon returning to Minnesota, he continued to fill the pages with observations, quotations, questions, and sketches. After a visit to see a friend he met while in the Navy, he unknowingly left this journal behind. Forty-one years later, it was returned and he selflessly gave it to me.
His journal inspired a series of poster designs. I created an eight layer screen print and two digitally rendered collage compositions.
Soul Flower is a Minnesota based clothing company that promotes a bohemian, eco-friendly, and peaceful lifestyle through the unique products they sell via their online and catalog store.
As a graphic design intern, I was responsible for designing a large scale mural that incorporated the Soul Flower logo and a tie dye inspired painted wall. Both surfaces were then utilized during their spring and summer catalog photoshoot. I also helped select and stylize props, such as the painted canoe oar, that were used by the models in the lookbook.
An interactive exploration of how a digital process–in the form of non-destructive graffiti, can act as a catalyst to an organic process–in the form of a tangible painting.
Creative code plays a large role within interactive art. It is about using powerful programming tools to create intensely moving interactive and generative visual elements. Processing, a programming language, is one of the most widely known creative coding tools. Built with Java, it provides access to deep intricate parts of your computer in a simplified way.
Digital Permanence functions by using the combination of custom coded programming, a laser pointer, a digital projector, a webcam, and a laptop. The program tracks the drawn graffiti lines virtually by processing the brightest light spots from the camera feed and then maps that information onto the projection screen.
The laser movements are viewed by the webcam, the software then traces these movements of the laser spot into x/y positions, then the projector acts to expand the image of the laser movements back onto the surface.
The Family Partnership is a nonprofit organization that has launched “Building for Better Futures,” a capital campaign to build an urgently needed resource center in south central Minneapolis for families and community members in Minneapolis and beyond.
Alida Louise led the art direction and created the branding and marketing collateral design for the capital campaign.